Resources

“We’re really struggling to roll out Google Drive”, said no one ever. Why? Because the designer and the user are the same person.

There has always been a cure for the music industry’s systems epidemic: custom business software. The problem was the price tag. Years to build. Millions to maintain. Which is why we never considered it. That’s what’s changed.

Your entire day is a relational database. Alarm > Instagram > Text > Google Maps > Uber > Grubhub > Netflix.Except for your job. Which is a spreadsheet.

Every so often we observe a cultural moment that further confirms we're on the right track. This week it came in the form of a pre-roll ad on The Daily, one of the most popular podcasts in the world.

My last meeting of the year is a few hours away, and it feels great! We added 23 new clients and brought on 5 new team members, which is exciting on its own. But what really stood out was the validation of my long-standing (albeit self-serving) belief that the longer we partner with clients, the more value we are able to deliver per hour of work. Many of our clients really felt this compounding effect in 2025.‍

“Is Airtable your main thing?” I was asked at Thanksgiving. I wanted to answer with something spicy, but wimped out. “Everyone you know is going to laugh at what they used to try to do with spreadsheets.” I predicted, “You can have millions of dollars of custom business software that otherwise would take years to develop, for free in a matter of hours. It’s no longer a secret.”

That spirit of shared expertise inspired us to launch something new: its called Sound Systems, a podcast featuring day-to-day insights from top music industry operators. Our debut episode dropped today with Ryan Hamilton, founder of Catalog Management Services, who advises owners of the world's most profitable music rights catalogs.

The music business isn’t about scarcity anymore, it’s about volume and velocity. Trying to keep the pace using a project management tool is like going 90mph on a Cannondale. You’ll get there, but it’s going to be painful.

I’m honored to be leading Airtable’s new Media & Entertainment User Group, launched with our first session on July 30th. The kickoff brought together over 100 industry professionals for a deep dive into how Airtable can simplify marketing and communications workflows. Join the group to connect with peers, share challenges, and get hands-on strategies in upcoming sessions like “Streamlining Event Attendance” on September 18th.

This webinar is a perfect entry point to anyone in the music business looking for inspiration on their build or a sign to finally start their Airtable journey. In under an hour listeners are able to experience how Atlantic UK uses Airtable to transform our industry’s culture of chaos and uncertainty into one of order and confidence

The first thing I did when starting my music marketing agency back in 2016 was hire a team of VAs to manually map the social graphs of every Musical.ly creator with over 100k followers. It was a painful process. In this video I show you how to do it with one click...

We are thrilled to announce that Relationl has been awarded the Airtable Partner of the Year Award for exceptional service and innovative solutions in the Music Industry. This recognition underscores our commitment to reshaping our industry's outdated systems during this pivotal era of productivity improvement.

Spreadsheets are dead – they didn’t scale with the industry – so we have group text threads and breakout meetings to confirm redundant information that’s out-of-date before it hits the inbox. Thankfully, there’s a solution to our industry’s systems epidemic.

Airtable can't be explained in writing. I have to show you. That's why I'll be publishing a step-by-step tutorial on converting your record company's spreadsheet systems to custom Airtable apps. In the first episode, I detail organizing and managing release schedules, emphasizing the importance of a structured system for easy access to information and efficient team communication. Look out for new episodes every month.

The value of Airtable to your business is directly related to the number of Linked Record fields you have in your base. That’s why identifying relationships between data sets within your business and properly expressing them in Airtable has become a game for our clients.

The ease with which anyone on your team can create a spreadsheet is ostensibly a boon, but in reality, it undermines the reliability of the information leading to a toxic corporate culture with detrimental ripple effects.

My journey from founding Muuser and Lauunch to founding Relationl is a testament to the transformative power of no-code platforms and relational database systems. It's a call to action for music business leaders to recognize and embrace these tools, ensuring that our industry not only thrives but sets the standard for operational efficiency.

Sure, Musical.ly’s song catalog and re-create functionality posed a promising viral marketing opportunity for music, but so what? I couldn’t find anyone to disagree with me on that. Then, I went deeper down the rabbit hole and began to suspect something that questioned even my own beliefs at the time.