Jan 29, 2026
"We're really struggling to roll out Google Drive", said no one ever.
Why? Because the designer and the user are the same person.
But no level of adoption is going to get my Google sheet to talk to your Google sheet. So we compensate with a layer of excessive human communication. Which is why you get so many emails, texts and meeting invites.
If only we could design our tools on top of the same shared information. We could maintain the high adoption rate without living in a constant state of status-check hell.
That's the service we provide. Personalized solutions on top of a single database that make you feel calmer.
Relationl operates this way, too. Which is why I have time to do fun things like interview The Recording Academy Board Chair, Dr. Chelsey Green, about how the GRAMMYS work.
In this episode of the Sound Systems podcast Dr. Green shares:
Watch the full episode here.
Reminder to join me on Feb 5 for the next Airtable Media & Entertainment User Group meeting where we will be discussing the most common Airtable mistakes we see and how to avoid them. Register here.
Relationl is a Gold-level Airtable Services Partner specializing in the development of custom systems that bring order, visibility, and automation to the music business.
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