Your entire day is a relational database. Alarm > Instagram > Text > Google Maps > Uber > Grubhub > Netflix.

Except for your job. Which is a spreadsheet.

“But wait, I use Airtable,” you might say.

Perhaps, but the audience retention graph from my most popular video tells a different story. One where people are still using Airtable like a glorified spreadsheet.

To help, I recorded a reaction video calling out where my YouTube audience went wrong and showing how to get back on track toward building work systems that feel as powerful and intuitive as the apps you use every day.

Click here to watch. I hope you find it helpful.

My next podcast guest is well on the other side of this learning curve.

Jack Guppy is a recording artist turned Data Analyst turned Applied AI Product Manager with the Warner Music Group. We talk about his move from the creative side to the business side, how relational databases have changed his life, and his strong opinions on whether AI will ever fully replace human creativity.

Watch the full episode here.

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