After nearly a decade in financial services, Max left Wall Street for music and went on to build a music festival, marketing agency, record label, artist management boutique, and a music techn startup. Today, his work gives him a unique view into how music companies actually operate, and where better systems, data, automation, and Al can create a competitive advantage.
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Why fast-growing music companies end up buried in spreadsheets, disconnected tools, and tribal knowledge—and how the best operators are building a better way.
A behind-the-scenes look at the systems, workflows, and operational habits that separate scalable labels from companies constantly putting out fires.
Why adding AI on top of broken workflows often creates more chaos—and what companies need to fix before AI can actually make them better.
Lessons from the founders, operators, and technologists quietly redesigning how the music industry works behind the scenes.
Why rapidly building tools without thinking through the underlying business can create a systems nightmare, and how to experiment with AI without creating tomorrow’s technical debt.




































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